KETTLE has been named the official title partner on the prestigious tournament, making an even bigger commercial partnership for the EuroHockey Championships 2027. It’s a landmark deal for European hockey ahead of one of the most important games in the world.
KETTLE is committed to giving back and growing hockey in Europe, and as such the tournament will now be branded in the run-up to 2027 as the KETTLE EuroHockey Championships 2027. The partnership will enable the championship to be promoted, and bring greater involvement to fans, players and local communities.
EuroHockey Championships are the ones which gather the finest national teams of Europe for men and women. The 2027 edition will draw thousands of onlookers, as well as a global television audience, and will be one of the biggest moments on the international hockey calendar.
Officials were pleased that KETTLE is joining the championship as a partner and in this continued expansion of the championship. The sponsorship reflects a mutual desire to support the game of hockey, help to inspire the next generation and ensure keeping people across Europe enjoying a great tournament experience, they said.
KETTLE also expressed its excitement about joining forces with EuroHockey. It is a great honour to be part of a competition that encourages the virtues of excellence, team work and sporting spirit and promotes hockey at all levels, the company said.
Apart from the branding, it is believed that there will be fan engagement programmes, event activation and promotional activities that will be part of the strategic partnership in the run-up to the championships and throughout them. The organisers feel these will help make the tournament more popular with the hockey fan bases in Europe.
The announcement comes at a time when momentum is building for the 2027 championships with the organisers keen to make sure the event is world class and showcases the best hockey football in Europe. The event will be a significant opportunity for top-name acts and emerging talents to make their international debuts.
The EuroHockey Championships 2027 have kicked off a new chapter thanks to the addition of a partnership led by title partner KETTLE, with a view to taking the tournament to the next level and symbolising the ongoing development of the sport played throughout Europe.
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